Anatomy of a Custom Sale (I)

Posted on July 7, 2020 by Admin under seascape, Shoeburyness, Thames Estuary, Uncategorized
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Candy Floss sky as the sun lit up the base of the clouds from below the horizon. Special digital download created for client who wanted 120×80 cm canvas.

Had a lovely email conversation with K who had lived in my home town and often visited a beach that features regularly in my collection. It’s a favourite for spot dawn photo opportunities at certain times of year. When K and her family moved out of the area, they wanted a large canvas to remind them of happy times here in Shoeburyness, near Southend.

Having spotted this candy-floss sky Dawn photograph in both my Etsy shop and here, K contacted me to see if I could help her order a 120×80 cm canvas (about 4 x 3.25 feet). That’s a big canvas and for it to look right, I needed to make sure the picture could be printed at the size she wanted. I have clever ‘upscaling’ software that can increase a the size of a photo without amplifying noise or blur, and after some experimentation concluded that K’s chosen photograph would print well at the required size. After confirming the image would work, and providing a quote, K asked me to go ahead. The next step was to check her chosen provider’s upload requirements and I was then able to create a bespoke digital file in the exact size and format needed – it came in at a little over 50 megabytes, just inside the maximum possible for this provider.

Final stage was for me to create a custom listing in the Client Area of my website where K could arrange payment and download the file.

K has promised me a picture of the hung canvas in due course – I’ll be sure to post it here when it comes. I’m looking forward to seeing it!

Many of my pictures work well at larger sizes, with some ‘normal’ prints up to 36×24 inches listed.  I’m always happy to discuss suitability of special crops or print sizes – message me via the Contact page if you would like to discuss a project. In K’s case, our conversation opened on a Friday, and the file was ready for download by late Sunday evening. I can’t promise to be that quick every time – it depends on my movements and other commitments. But I will always let you know how quickly I will be able to investigate possibilities and come back to you with options.

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